Education, education, education.

That's what's still missing from RFID. Remember, hype is tripe.

I had a chat today with someone who was concerned about RFID tags on his goods being interrogated by snoopers. Big Brother, or what?

I mean, TECHNICALLY yes, someone with a reader could scan for your tag and access the data, if any, stored on it. But here's the thing. Most data on tags actually relates to MUCH more data that lives in a secure database used wherever the product came from, whether it's a supermarket, retail store or point of manufacture.

So whilst they might be able to see that tag # 12345678910 is within range ( don't even get me started on read ranges, some people think tags can be read by satellite! ) that does not, and should not, mean they can also tell that you are in fact Joe Soap, your bank details are XXX and that you secretly like to dress as a cheerleader.

All that data ( assuming it's true! ) should be on the secure database, tucked away from mere mortals with handheld RFID readers.

So as I say - education. It'll be key to the general acceptance of RFID, as ignorance = fear. That's human nature.

The more companies like ours and others try to educate users and potential users about the positives of RFID, and more importantly the limitations, the better.

By the way - I guessed about the cheerleader thing. Was I right? A simple answer is fine, don't feel the need to send pics. That's just scary.