You know, there are goats, high in the Himalayas, who have heard about RFID and how it's been sent from the Heavens to transform supply chain management.

Shetland Islanders are holding their breath to see how the WalMart/Tesco/every_other_retailer_under_the_sun RFID rollouts are going.

But come closer.No, closer. Let me share something with you.

RFID isn't JUST for supply chain.

There. I've said it.

Whoo. I feel clean now I've gotten that deep, dark secret out.

But it's the truth. RFID lends itself extremely well to non-supply chain applications. And you know what? If it's deployed correctly, it can be rolled out now. It's a mature technology for the most part, with an extensive reference architecture to build on.

Lots of markets can, do and will benefit from RFID enablement.

So many applications. So many possibilities.
So badly overshadowed by the retail side.

Now, many might think that the hype erm, media coverage that RFID is getting must be good for anyone in the industry. But actually, that's not necessarily the case.

Delayed rollouts. Massive implementation costs. You can read all about these any day in the trade press. Very few of them make attractive reading.

So, you & I, we've connected, right? We've shared this secret about the whole supply chain thing. So, do me a favour, eh? Please? Just for me.

Look beyond the hype. Consider the possibilities that distributing and then capturing all this extra data could bring you. Streamlining your business process. Integrated intelligence.

See? Yeah, see? It's like a cloud lifting, isn't it? I knew you'd get it too.

Boy, I feel cleansed now. Thanks. It's good to meet someone who thinks the way you do.